Mediterranean Yacht Show

Greece as the headline

Every message about the show is also a message about Greek yachting.

We positioned MEDYS around what only it can offer: the Greek fleet, its crews and the country they sail. The show's story carries three ideas at once. It is the world's largest crewed yacht charter show; it is the only event in Greece dedicated exclusively to luxury yachting; and it is the place where Greek hospitality, on board and ashore, can be experienced first-hand.
That positioning shapes the show's voice, from "The capital yacht show" to the call to action used across its materials: see the fleet, meet the crews, make the connections. The brokers who attend repeat it in their own words. One described Greece as the reason MEDYS stands apart from other shows; another praised Greek crews for exceeding the expectations of brokers from Europe and the United States.

Many audiences, one story

Brokers, media, policymakers and sponsors each hear the show in their own language.

MEDYS speaks to several audiences at once. International brokers need a reason to put Nafplion in their calendar. Greek and international media need news. Government and local authorities need to see the value of yachting tourism. Sponsors and exhibitors, from marinas and shipyards to luxury hotels and real estate, need a qualified audience.

Our role is to keep one narrative running through all of them, in English and Greek, before, during and after each edition.
Travelworks runs the show's press office and media relations, curates its content, manages its social media and delivers its email marketing. The campaign builds through the months before the show with announcements, email broadcasts and web content, peaks with live coverage from Nafplion, and continues afterwards with results, images and stories that set up the next edition.

Media partnerships extend the reach further, with Boat International as global official media sponsor and Skipper ONDECK as Greek official media sponsor in 2026.